Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google Search is testing pushing searchers into AI Mode from the AI Overview by default, without having to click the "Show more" button. The new AI Overview experience that Google is testing shows a…
Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks.
Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local…
Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google…
Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
Google Search seems to be having indexing or serving issues in the past hour or so. New content from the past hour doesn't seem to be showing up in Google Search results. Content from the Wall Street…
Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says "Sign in to save your..."
Over the past few days, the IRS website (and other government sites) has tanked within Google's search results. My gut feeling is that the federal government implemented some bot-blocking that was…
Starting with desktop version 1.94, Brave is offering Email Aliases to let you sign up for online services without revealing your personal email address. Aliases forward to your primary inbox,…
The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling parts of the…
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of…
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that…
Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Starting in version 1.93, Brave is rolling out new protections against GPU and graphics-driver fingerprinting, de-identifying WebGL vendor and renderer strings and adding noise to the list of…
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Google rankings.
