Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies,…
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.
TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale,…
Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner…
One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of…
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent…
