Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every…