A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
Instructions hidden in webpages and documents can hijack AI agents mid-task. Research shows indirect prompt injection hits cloud and on-device LLMs alike—local deployment doesn't eliminate the risk.
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Ranking & Algorithms AI Search & Visibility
Working in the search industry means we have all spent a lot of time…
SERP Features
Build structured tools for your website, so agents can complete tasks accurately.
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful,…
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
