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Paid Search — Medium impact

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Screaming Frog

Crawling, auditing and technical SEO from the SEO Spider team · 1 stories

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Impact on your site
High impact 2 Medium impact 61 Low impact 58
Technical area
Ranking & Algorithms 28 AI Search & Visibility 16 Local SEO 12 Crawling & Indexing 9 E-commerce 6 Measurement 6 Content & Quality 4 Site Architecture 3 SERP Features 3 Paid Search 2 Speed & Core Web Vitals 2 Structured Data 1

Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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