Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Google rankings.
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
