Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
This week’s SEO Pulse covers Google’s AI publisher dispute, spam update fallout, the GEO debate, AI citation gaps, and ChatGPT’s Reddit behavior in search.
Google Search is testing pushing searchers into AI Mode from the AI Overview by default, without having to click the "Show more" button. The new AI Overview experience that Google is testing shows a…
Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says "Sign in to save your..."
The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling parts of the…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance helps inform that…
I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local Search Still Starts with GoogleAccording to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
SEO for technology companies is a specialized discipline focused on making JavaScript-heavy product sites, documentation, and complex software offerings fully […]
Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…
What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…
On the content chunking debate in GEO / AEO While Google has said that content chunking is unnecessary for appearing in its own AI systems, it’s worth understanding the concept, why it’s an…
Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…
