Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly…
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…