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· tagged Measurement
Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes.
Read on MarTech →Google's John Mueller confirms that Search Console lists AI Mode prompts as queries.
Measurement AI Search & Visibility
Read on Practical Ecommerce →Learn how to properly set up GSC + use it to spot site issues and areas for improvement.
Read on Semrush Blog →Press releases follow a convention that can feel strange the first time you notice it: a company writes about itself as if an outside observer were reporting the news, referring to itself by name…
Read on SEO-Serps Blog →Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Read on Google Search Central →This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
Read on Seer Interactive →TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
Read on Seer Interactive →Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Read on Marie Haynes →Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
Read on Google Search Central →Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
Read on SearchPilot →Get the full resource as a downloadable PDF: How does AI traffic show up in analytics [PDF].
Read on SearchPilot →One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…
Read on Simo Ahava →