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· tagged Paid Search
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Paid Search AI Search & Visibility
Read on Search Engine Land →Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Read on Search Engine Land →Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Read on Search Engine Land →Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local…
Read on Search Engine Roundtable →Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
Paid Search Policy & Penalties
Read on Search Engine Roundtable →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
Read on Near Media →At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
Ranking & Algorithms Paid Search
Read on Bing Webmaster Blog →