Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
