Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local SEO AI Search & Visibility
Read on Near Media →Ranking & Algorithms Local SEO
Read on Sterling Sky →Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
Read on Near Media →A prospective member opens ChatGPT and types “best private golf club near me.” An event planner asks Google’s Gemini-powered Ask […]
Read on Onely →TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
Read on Sterling Sky →Ranking & Algorithms Local SEO
Read on Sterling Sky →Last refreshed Aug 29, 2026 · 7:40 PM · Subscribe to our combined RSS feed
