Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance helps inform that…
I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local Search Still Starts with GoogleAccording to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
SEO for technology companies is a specialized discipline focused on making JavaScript-heavy product sites, documentation, and complex software offerings fully […]
Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…
What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…
On the content chunking debate in GEO / AEO While Google has said that content chunking is unnecessary for appearing in its own AI systems, it’s worth understanding the concept, why it’s an…
A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every…
