Independent & Specialist SEO Blogs — Page 4

Google Search Console vs Google Business Profile: Why Your Data Doesn’t Match – A Local SEO Case Study

Local SEO Measurement

Analysing and Reconstructing Site Architecture Using Breadcrumbs: A Practical SEO Guide

Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals…

Site Architecture

Custom Prompt Tracking, and 9 Other New Ahrefs Features I Love

It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…

Data-Driven Content Pruning at Scale Using APIs and the Screaming Frog SEO Spider

One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of…

Crawling & Indexing Content & Quality

Big Personal News: Detailed Has Been Acquired by Ahrefs (And I’ve Joined the Company)

Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…

The Sites Dominating Google’s Top Stories SERP Feature in 2024

In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…

Ranking & Algorithms SERP Features

Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter

Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…

Ranking & Algorithms

Insights from Google’s Leaked Search Documents and What They Mean for SEO

As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…

Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter

Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…

Ranking & Algorithms

The Discussion Forums Dominating 10,000 Product Review Search Results

– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…

Ranking & Algorithms

Detailed Q2: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter

Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…

Ranking & Algorithms

Affiliate SEO: We Analysed 10,000 Product Review Search Results to See Who Ranks

– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…

Ranking & Algorithms

The State of Content SERPs: A 250,000 Keyword Analysis

I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent…

Ranking & Algorithms